We hope that you are in the chiropractic industry for more than just the money.
Maybe it was an interest, a skill you developed, or your personality that pushed you to be a chiropractor.
Hopefully part of the reason you became a chiropractor was to help enable others to live a healthy and fulfilling life as well.
But no matter the main reason, the fact is that we have to have clients who pay us money in order to succeed; otherwise we will quickly be run out of business.
This is the fourth post in our series on chiropractic marketing, and in many ways it may be the most challenging. We wrap this series talking about growth.
But not just any kind of growth.
Specifically growth through customer referrals. While we all hope that our customers are referring their friends and family, we are going to dig a little deeper into actively pursuing customer referrals through chiropractic marketing.
Don’t worry, it’s not as bad as it sounds. We will approach getting good referrals through 3 main steps: Creating loyal patients, educating your patients, and impressing your patients.
Creating Loyal Patients
There are many chiropractic options available to the public. A quick Google search will probably reveal several right in your hometown area.
The first key to referrals is creating loyal patients. If you have patients who are “clinic hopping,” they will probably not refer their friends and family to your clinic.
In fact, they probably don’t refer people to any clinic. They simply continue rotating for the best deals and prices.
So how do you create loyal patients?
Through providing the best service you can for a good price.
That may sound simple, but the key part is “the best service” component. You and your staff need to combine quality care, and you must continue growing your care through constant education and growth.
You also need to genuinely care for your patients. Good chiropractic marketing or a referral may bring them in the door initially, but having a good relationship with them will make them stay at your clinic.
Educate Your Patients
When you have your car repaired, which do you prefer: The mechanic who never gives you a straight answer as to what was wrong or the mechanic who can give you a complete list of the necessary repairs.
Most of us would say the second mechanic is more trustworthy because we would feel less likely that we are being cheated.
Your patients are the same way.
When they come to you with an issue, even if it is routine, part of creating referrals is having the patient know what you are doing. They want to know that there is a purpose for the treatment they are receiving.
This can be done in a number of ways. You can talk to them as you treat them, you can have literature or other chiropractic marketing in your office, or you can have online resources for them to learn. Or all three!
No matter the method, the key is educating your patients. They will feel respected, and you will become more trustworthy in their eyes.
Impressing your Patients
The third post in this series was dedicated to impressing your patients, but it is worth touching on again with customer referrals.
Customers will not recommend you if you don’t impress them. Period.
Your clinic, your literature, your staff, your customer experience must all be centered on leaving a good impression on your patient. Patients who receive excellent service for a good price in a well-run clinic will very quickly turn into loyal customers.
They also will refer their friends and family to you.
Don’t think that your clinic’s layout or your interior design has no effect on your patients. They may not consciously dissect your clinic, but they will receive an impression.
It’s your job to make sure it’s a positive impression.
NuSpine Chiropractic has a lot of experience in designing excellent customer experiences that will help create patient loyalty and customer referrals. We would love to partner with you in developing your chiropractic marketing!