Those two simple words will make any business manager’s ears perk up. After all, new customers are the gold at the end of the rainbow that every business wants to find.
But how do we find new customers? More importantly, how do we make them aware that our clinic even exists?
Most companies answer these questions with marketing. In fact, the average company spends between 5% and 15% of their budget on marketing. As you begin your chiropractic franchise, however, you may not be able to afford a large marketing budget.
So can we get new customers without spending the big money?
Absolutely! With a little bit of strategy and work, you can actually do a lot of your own marketing at a fraction of the cost that a third party would charge you.
In this post, we are going to look at 3 proven marketing techniques encouraged by NuSpine Chiropractic that will help you grow your customer base without breaking your chiropractic franchise’s budget.
Over 65% of American adults are on social media, and this provides an excellent platform to display your brand as well as target your key audience.
How do you capitalize on social media?
First, make sure your chiropractic franchise is on social media platforms so that people can find you or look you up. Many people are turning to social media to learn more about businesses; including reviews, hours of business, photos, locations, etc.
Second, most social media platforms, particularly Facebook, will allow you to do targeted advertising at a relatively low cost. You can choose to have your advertisements focus on a specific demographic, zip code, age, or interests.
If you want to dig deeper into Facebook advertising, check out this article.
Guerilla marketing is the simple act of meeting new people and talking to them about the value that you can provide to them.
If you are more laid-back or introverted, this may sound terrifying. On the other hand, if you are more extroverted, this might not sound too bad. But whether or not it makes you nervous, it requires the same thing from everyone…
You have to put in the effort.
This doesn’t mean you tell everyone you see that you are a chiropractor, but it does mean that you become more intentional in talking to strangers, discussing others’ interests, introducing yourself when you are in a group, and overall being more focused in your networking.
Most people really are friendly and will talk with you, especially at a social or business event. It is up to you; however, to be the person who is willing to walk up to a stranger, introduce yourself, and start up the conversation.
And whatever you do, make sure you always have a few extra business cards with you! It’s not unusual to hear someone say, “I have a relative who is looking for a good chiropractor…”
“Marketing inside your organization” may sound like an oxymoron, but it is crucial.
Any marketing consultant will tell you that your best marketing agents are walking in and out of your chiropractic franchise every day.
They are your current customers.
If you are treating your customers well, and if your clinic has a great culture that keeps them wanting to come back, then you are well on your way to having the best marketing agent of all: a customer’s referral.
And the best part is that referrals cost you nothing!
Happy customers will gladly tell their family, friends, and co-workers how great they feel and what your clinic did to help them overcome their issues. This has a compounding effect as more people tell more of their friends, and the referral list keeps growing.
This is why it is so important to make sure you take the time and effort to develop the “why” chiropractic franchise. If you are in business simply to make the quick buck, or if you place your clinic’s needs over your customer’s needs, your customers will quickly sense this and will quickly be telling their friends to look elsewhere for their chiropractic needs.
A quick Google search will give you hundreds of ideas on marketing, and there are many companies who will gladly take your money, but the 3 techniques listed here are some of the cheapest and most proven around.
So get started and prepare to meet your new customers!